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Diversity
Staffing Part 1
By
H. Martin de'Campo
What if I told you that there was a way for you to help
in multiple “mission critical” areas of your company during
your recruiting efforts? What if I said that as a recruiter,
you could also effectively and positively impact the depth
and wellness levels of all your co-workers in company
wide? And finally, what if I said that recruitment strategy
would also increase the productivity and profit margins
of your company as well … would you try this powerful
staffing resource and strategy?
GROW DEPTH & QUALITY
… NOT JUST QUANTITY!
As recruiters, we know
its one thing to bring in the necessary quantity of
people possessing the talent we seek, however it’s altogether
different to consciously staff up your organization
with depth, character and other qualitative people attributes.
Yet, as recruiters building a “deeper” more qualitative
organization with value-adding character and professionalism
is and should be seen as one of our paramount priorities
and responsibilities … I dare say, right up there with
our need to staff up particular levels of headcount.
Attracting and developing
the best talent in organizations is priority one. This
is why diversity staffing is being integrated into the
business imperative of the most competitive and successful
organizations. Yet, this is really funny, particularly
when you consider all of today’s critics calling for
“the end of affirmative action,” even so, diversity
is flourishing. The fact is, today’s most successful
companies are still teeming with talk of diversity
diversity roundtables, diversity initiatives, diversity
task forces, diversity seminars, marketing, etc, etc.
Today’s economic truth is that all those who fall under
the diversity umbrella minorities, women, those with
disabilities, and others are more in demand and visible
than ever before.
WHY IS DIVERSITY SO
NEEDED?
Four reasons why: 1) the
world is simply becoming more globalized via the Internet
and world markets that intersect daily, 2) the US labor
market is tighter than it’s ever been before, 3) the
marketing of products and services has become culturally
and demographically segmented, 4) finally, economic
consolidation. All one needs to do is turn on the TV
to witness one company buying or “merging” with other
companies half way around the world. As such, corporations
more than ever before, need diverse peoples and their
intellect in order to ease and facilitate such strategic
consolidations and mergers. These is where recruiters
must take the lead and broaden their talent search for
people that possess such diversities -- diversities
of mind, culture, experience, education, background,
orientation? disabilities?, the broadness and wealth
of your approach in the recruitment function (or limitations)
are really up to you. Start off by defining diversity
according to your organization. Top corporate managers
throughout the U.S. realize that diversity must be defined
in far broader and more inclusive terms, including age,
ethnic origin, gender, personal styles, culture, orientation,
and beliefs.
OBSTACLES TO DIVERSITY
Diversity staffing is a
tough strategy to architect and deploy. Yet anything
worthwhile is never easy. In part 2 of this article
we’ll be talking about the many successful solutions
that other corporations have effectively utilized when
deploying diversity staffing efforts.
For now though, I’d like
to address what perhaps is the most common obstacle
to organizations applying diversity staffing efforts.
Aside from the obvious deterrents such as, too difficult
to deploy, inexperienced and ineffective diversity knowledge
base and the “what for?” syndrome, the most pervasive
misunderstanding that prevents effective diversity staffing
from ever taking off is the lack of knowledge about
diversities’ intrinsic and positive effect on a companies
profit margins. Diversity staffing initiative and profit
is almost never linked! Unfortunately, rather than being
seen as a measurable economic, management and profit
based business tool, diversity staffing is often misunderstood
and plagued with jaded politics and philosophies. We’ve
all heard them, “Isn’t diversity staffing the same as
affirmative action?” “Won’t we be accused of reverse
discrimination?” “It’s never been proven to work…has
it?”
3 MAJOR BENEFITS THAT
WILL SURPRISE YOU!
Now don’t get me wrong,
I’m not advocating that modern diversity programs are
an all encompassing “cure-all” for globalized organizations;
these programs are indeed difficult to deploy and their
quantitative impact not always easy to measure (consider
that a majority of these programs are new). However,
with the advent of this new and more globalized economy,
corporations intuitively comprehend that when managed
correctly, diversity creates a more entrepreneurial,
socially charged, cohesive company ultimately it simply
gives greater competitive advantage.
Thus, the most competitive
organizations, with global perspectives have successfully
deployed diversity and LINKED it to bottom line results.
“There has definitely been a shift,” explains Sandra
Salinas, manager of worldwide staffing with Redherring
Communications (a leading Internet economy and culture
magazine). “Corporations, particularly those with emerging
technology products recruit minorities as a global business
imperative, rather than out of some sort of EEOC or
state compliance requirement.” Furthermore, she adds
that, “Having a representation of talent and cultures
from all walks of life is critical for anyone that intends
to grow and retain an entrepreneurial spirit and productivity
… besides it makes for awesome office interaction, not
to mention parties!”
1 EMPLOYEE WELLNESS
& DEVELOPMENT
Indeed, an increase in
employee wellness and development are typically the
most noticeable positive impacts reported when diversity
is being successfully deployed. Which is very critical
when considering that the desired trend in today’s modern,
technology oriented economy is to “gray” the lines between
work and play. These organizations see wonderful developments
occur naturally within diverse workforces. Intrinsically
the social fabric of the company becomes more tightly
knit. Some of the positive signs that reveal effectively
deployed diversity can be company clubs springing up
quickly, altruistic benevolent campaigns and events
becoming more common and finally light-hearted humor
becoming a more common response to office problems that
typically will result in deeper employee “wounds” for
non-diverse workforces. Heck, who says you can’t have
fun at work? Yet, no matter how fun loving the social-buzz
is in the air, this is not the sole result that motivates
most corporations. The motivating factor about the “social-buzz”
is that it also brings with it increased productivity,
time at work, creativity, lower absenteeism (vacations
and sick leave), and as has been said… better partying!
In a nutshell: More money!
2 MEASURABLE PRODUCTIVITY
& QUALITY GAINS
Still not convinced? Consider
the logic these corporations are using: employees who
are more happy at work, are simply at work more… more
time at work, produces more work, which translates to
more products or services generated, more products or
services generated inevitably leads to increased profit
margins. However, having a “happy-camper” as an employee
doesn’t just lead to more time at work or more work
produced. In many cases, diverse heterogeneous talent
has also produced the benchmark levels of quality work
that many companies have sought for so long. William
C. Steere, CEO of Pfizer Pharmaceuticals adds, “Some
people believe that seeking diversity automatically
leads to excellence, but I think that focusing on excellence
inevitably leads to diversity.” This statement is indicative
of what most goods and services companies have been
motivated by during their diversity campaigns.
As a principal consultant
of Humanatek Consulting Group, we have directly assisted
in or designed the rapid growth of over 18 emerging
technology start-ups. During these projects, we consistently
noticed positive quality impacts on the goods and services
of client companies when the workforce developed to
a more heterogeneous composition. Today’s companies
have clients all over the world. Diversified companies
mean that diversified clients will now obtain excellent
customer services and products that represent the client
culturally, economically and socially. Diversity is
all about client sensitivity and compatibility and about
buying those goods and services when and how you want
them.
3 HUMAN CAPITAL RETENTION
Quite noticeable in today’s
economy is the fluidity of talented people moving between
one company and another. This fluidity has made the
effort to retain top talent for an extended period of
time in one organization very, very difficult. It used
to be the case that to stay in one company for many
years was a virtue to be imitated and admired. However,
today’s market boom opens much opportunity and demand
for top professional talent in all industries. This
makes the temptation to “jump ship” after only one or
two years of employment, almost too hard to resist.
There is no question that
replacing employees that have left after a short period
of time is extremely costly to companies. Today’s companies
are taking major financial blows, by the costly ramifications
that ensue due to rapid and incessant “brain-drain:”
production delays, employee replacement expenses, diminished
corporate knowledge base, loss of intellectual property,
diminished corporate morale, re-training expenses, etc.
The good news is that not
only has diversity been leveraged to attract the best
most heterogeneous talent, it’s also been harnessed
to retain talent and corporate compositional integrity.
Although employee retention could be a separate article
onto itself, it’s worth mentioning that diverse work
environments encourage appreciation for all people and
their differences (not just tolerance), diverse customer
focus, entrepreneurial innovation, community, quality
performance, progressive and inclusive human interaction
and communication, and an overall work environment where
all can thrive.
Obviously, a successful
diversity program cannot be rolled out strictly by the
staffing arm of the organization, it must be comprehensively
designed, supported and deployed. However, my advice
to recruiters is that they take the initial action and
become the instigators of an effective shift towards
diversity staffing. Who knows, ultimately, you may succeed
in making your company more competitive than ever before
by diversifying its workforce and by positively impacting
and resolving a whole host of other profit sensitive
matters.
In part 2 of this series
we’ll discuss the many successful practical solutions
that corporations have already effectively utilized
and benchmarked when deploying diversity staffing efforts
About the Author
H. Martin de'Campo (martin@humanatek.com)
is the managing principal and founder of the professional
human capital firm: www.Humanatek.com,
Inc.. He is also a popular speaker, author, commentator,
and veteran human capitalist. Humanatek designs, deploys,
and manages advanced human capital and staffing solutions
Humanatek empowers companies to attract, develop, and
retain talent rapidly, strategically, and comprehensively.
Humanatek's services have
successfully converged total quality management, benchmark
staffing methodologies, and computer/Internet technologies
to render a new,novel and now patented approach to staffing,
executive search and HR consulting.
________________________
________________________
IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Special Trials and Discounts For Members
Today's Recruiting News Headlines
Featured Recruiting Jobs
Polls and Trends
Weekly Tip: Diversity
Staffing Part 1
Recruiting Bookmarks
Upcoming Conferences
Site Of The Week - HireAbility.com
Final Note
_______________________
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A Note From The Editor
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Today's Recruiting News Headlines
Today's recruiting and HR headlines can be viewed at www.recruitersnetwork.com/dailynews.htm.
Job-hunters
flock to the Web - Globe and Mail
Why
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Worker
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Featured Recruiting
Jobs
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Polls and Trends
View and participate in this month poll at
http://www.recruitersnetwork.com/poll/index.htm.
Recruitment
sites popular with Canadians
- A new study from Ipsos-Reid indicates that 50 percent
of Canadian Internet users have looked at online job
postings.
Trend Watch is sponsored
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a division of Recruitsoft.
Click
here for a complete archive.
Recruiting Bookmarks
Resume importing tools.
________________________
Upcoming Seminars &
Conferences
Click here for schedules for upcoming conferences and
seminars.
A comprehensive list of
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->>
________________________
Final Note
Treat your boss to lunch...he/she will appreciate it.
________________________
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