HUMANATEK™ GLOBAL. PEOPLE. POWER. BUSINESS

 

For Immediate Release

Charles Epstein
Public Relations
BackBone, Inc.
561-470-0965
che@backboneinc.com

Jeff Venanzi / H. Martin de'Campo
Press Contacts
Humanatek, Inc.
510-336-2004
pr@humantatek.com


 
Humanatek.Com Appoints New Advisory Board Member, Strategic Relationship Established:  Fisher Vista

Industry Veterans Join Forces to Drive Company and Industry Growth


Oakland & Capitola, Calif., September 27, 2002 – HUMANATEK, Inc., a professional human capital corporation deploying patented, cutting-edged Human Capital and staffing solutions, today announced that marketing and public relations executive and Founder of Fisher Vista, Mark Willaman has joined its Board of Advisors. Mr. Willaman and Humanatek’s Advisory Board will work to help define the new and growing marketing strategies that Humanatek and other HR vendors can deploy. Humanatek has brought together people specializing in human capital development and technology in order to better understand and meet the needs and objectives of Humanatek’s clients.

The latest executive to be named to Humanatek’s Board of Advisors, Mr. Willaman was formerly a senior executive with several prominent work-life and employee benefits firms, and is a widely respected authority on HR marketing. As founder of Fisher Vista, Willaman provides marketing and pr consultation to a range of dynamic human capital management vendors, and recently introduced an innovative online service called HR Marketer, providing vendors with tools to implement targeted marketing programs and pr initiatives.

“When it comes to marketing Humanatek’s advanced staffing and HR solutions, we wanted to take our cue from the industry’s best,” said H. Martin de’Campo, chief executive officer of Humanatek. “Having Mark Willaman join our Board of Advisors gives us a tremendous depth of knowledge and experience to draw upon when marketing our HR and staffing solutions.” Both Mark and our advisory board members will play a vital role as we penetrate this new market and take our product and service offerings to the next level.”

The advisory board will continue to focus on how Humanatek can articulate the business problems that its staffing and HR services resolve and will advise Humanatek on marketing opportunities. Currently, Humanatek is the only recruitment and HR consulting firm in the world deploying patented and highly effective staffing and HR outsourced solutions to corporations ensuring the rapid and cost effective acquisition, development and retention of their human capital. Humanatek clients significantly improve their recruiting and development performance and better manage their company human assets to capitalize on their production, while attracting greater investment and staying ahead of the competition.

The advisory board will also assist Humanatek in orchestrating a marketing expansion of its training product offerings (HIRTS) this fall. The new advisory board consists of the following industry leaders:

Fern Heyman -- an expert in professional services and executive search, Fern was previously Vice President of Human Capital at DayNine, Inc., and Vice President of People at Cambridge Technology Partners, Inc., in San Ramon, California. Cambridge Technology Partners, Inc. is listed on the NASDAQ and owns a number of leading technology consultancies throughout North America.

Gerald Wolfe, Esq. – is Chief Executive Officer and Founder of Law In Progress, Inc., a professional legal corporation in Aliso Viejo, California. Gerald possesses more than 10 years of legal and entrepreneurial experience in high technology start-ups and is the author of various intellectual property preservation books.

Tim Valenti – is Chief Executive Officer and Co-Founder of Cubik Media & Marketing, Inc., in San Francisco, California. Cubik is an internationally recognized and award winning web site development and marketing professional firm managing the online marketing strategies and branding of many of the Fortune e-50.
About Humanatek, Inc.

Humanatek converts the high cost and chaos typically associated with corporate staffing & HR solutions into a well-ordered recruiting and HR system that outperforms all other services on the market. Humanatek designs, deploys advanced/PATENTED Human Capital & Staffing solutions that enable companies to access professional, talented leadership in a RAPID and strategic manner. Humanatek consultative services CONVERGE both high-performance benchmark staffing/HR practices and Internet technologies with comprehensive total quality oriented management systems. Humanatek is a member of industry bodies including Recruiter's Forum, HIRTS Network, SHRM and ASTD. Humanatek has also begun working extensively with Universities where it is demonstrating and evangelizing the most current Human Resource and Human Capital techniques representing an advanced paradigm shift in today’s “people practices” in the nation’s business communities.

A sampling of Humanatek’s clients include: Abbott Laboratories, Genentech, Vitria, Integrated Telecom Express, the State Bar of California, Volkswagen of America, Quokka Sports, Syncata, Toyota Motors, etc. Humanatek is a privately held company located in Oakland, California and is funded by private undisclosed investors.

About Fisher Vista
Fisher Vista (http://www.fishervista.com) is a marketing and public relations firm focusing exclusively on the human capital industry. Fisher Vista's services include public relations, marketing strategy consulting, market research and creative services.
The company's flagship product, HR Marketer (http://www.hrmarketer.com) is an ASP that saves marketing and public relations professionals untold hours of valuable time by aggregating all the information necessary to implement and manage effective marketing and public relations initiatives. Specifically designed for those who sell to human resource professionals, HR Marketer tracks and maintains information on hundreds of human capital conferences, trade shows, associations and publications - sourcing key editors/writers, editorial calendars, speaking opportunities, advertising and promotional information, exhibiting fees, list rentals, award competitions, online product directories and breaking news.

 

 

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