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For Immediate Release
Humanatek.Com Appoints New Advisory Board Member, Strategic Relationship
Established: Fisher Vista
Industry Veterans Join Forces to Drive Company and Industry Growth
Oakland & Capitola, Calif., September 27, 2002 HUMANATEK,
Inc., a professional human capital corporation deploying patented,
cutting-edged Human Capital and staffing solutions, today announced
that marketing and public relations executive and Founder of Fisher
Vista, Mark Willaman has joined its Board of Advisors. Mr. Willaman
and Humanateks Advisory Board will work to help define the
new and growing marketing strategies that Humanatek and other HR
vendors can deploy. Humanatek has brought together people specializing
in human capital development and technology in order to better understand
and meet the needs and objectives of Humanateks clients.
The latest executive to be named to Humanateks
Board of Advisors, Mr. Willaman was formerly a senior executive
with several prominent work-life and employee benefits firms, and
is a widely respected authority on HR marketing. As founder of Fisher
Vista, Willaman provides marketing and pr consultation to a range
of dynamic human capital management vendors, and recently introduced
an innovative online service called HR Marketer, providing vendors
with tools to implement targeted marketing programs and pr initiatives.
When it comes to marketing Humanateks
advanced staffing and HR solutions, we wanted to take our cue from
the industrys best, said H. Martin deCampo, chief
executive officer of Humanatek. Having Mark Willaman join
our Board of Advisors gives us a tremendous depth of knowledge and
experience to draw upon when marketing our HR and staffing solutions.
Both Mark and our advisory board members will play a vital role
as we penetrate this new market and take our product and service
offerings to the next level.
The advisory board will continue to focus on how
Humanatek can articulate the business problems that its staffing
and HR services resolve and will advise Humanatek on marketing opportunities.
Currently, Humanatek is the only recruitment and HR consulting firm
in the world deploying patented and highly effective staffing and
HR outsourced solutions to corporations ensuring the rapid and cost
effective acquisition, development and retention of their human
capital. Humanatek clients significantly improve their recruiting
and development performance and better manage their company human
assets to capitalize on their production, while attracting greater
investment and staying ahead of the competition.
The advisory board will also assist Humanatek
in orchestrating a marketing expansion of its training product offerings
(HIRTS) this fall. The new advisory board consists of the following
industry leaders:
Fern Heyman -- an expert in professional services
and executive search, Fern was previously Vice President of Human
Capital at DayNine, Inc., and Vice President of People at Cambridge
Technology Partners, Inc., in San Ramon, California. Cambridge Technology
Partners, Inc. is listed on the NASDAQ and owns a number of leading
technology consultancies throughout North America.
Gerald Wolfe, Esq. is Chief Executive Officer
and Founder of Law In Progress, Inc., a professional legal corporation
in Aliso Viejo, California. Gerald possesses more than 10 years
of legal and entrepreneurial experience in high technology start-ups
and is the author of various intellectual property preservation
books.
Tim Valenti is Chief Executive Officer
and Co-Founder of Cubik Media & Marketing, Inc., in San Francisco,
California. Cubik is an internationally recognized and award winning
web site development and marketing professional firm managing the
online marketing strategies and branding of many of the Fortune
e-50.
About Humanatek, Inc.
Humanatek converts the high cost and chaos typically
associated with corporate staffing & HR solutions into a well-ordered
recruiting and HR system that outperforms all other services on
the market. Humanatek designs, deploys advanced/PATENTED Human Capital
& Staffing solutions that enable companies to access professional,
talented leadership in a RAPID and strategic manner. Humanatek consultative
services CONVERGE both high-performance benchmark staffing/HR practices
and Internet technologies with comprehensive total quality oriented
management systems. Humanatek is a member of industry bodies including
Recruiter's Forum, HIRTS Network, SHRM and ASTD. Humanatek has also
begun working extensively with Universities where it is demonstrating
and evangelizing the most current Human Resource and Human Capital
techniques representing an advanced paradigm shift in todays
people practices in the nations business communities.
A sampling of Humanateks clients include:
Abbott Laboratories, Genentech, Vitria, Integrated Telecom Express,
the State Bar of California, Volkswagen of America, Quokka Sports,
Syncata, Toyota Motors, etc. Humanatek is a privately held company
located in Oakland, California and is funded by private undisclosed
investors.
About Fisher Vista
Fisher Vista (http://www.fishervista.com) is a marketing and public
relations firm focusing exclusively on the human capital industry.
Fisher Vista's services include public relations, marketing strategy
consulting, market research and creative services.
The company's flagship product, HR Marketer (http://www.hrmarketer.com)
is an ASP that saves marketing and public relations professionals
untold hours of valuable time by aggregating all the information
necessary to implement and manage effective marketing and public
relations initiatives. Specifically designed for those who sell
to human resource professionals, HR Marketer tracks and maintains
information on hundreds of human capital conferences, trade shows,
associations and publications - sourcing key editors/writers, editorial
calendars, speaking opportunities, advertising and promotional information,
exhibiting fees, list rentals, award competitions, online product
directories and breaking news.
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